How Article Marketing Works With SEO

Article Marketing has recently evolved as a popular and effective means of gaining free high quality traffic. With very expensive Pay Per Click prices putting this form of traffic generation out of the reach of the average marketer, article marketing has risen as the preferred method of gaining cheap quality traffic. The actual process of Article Marketing is relatively simple. You simply write short articles and submit them to article directories, blogs and forums. The trend towards this style of internet marketing as coincided with the evolution in search engine technology which has grown increasingly sophisticated in turn rendering traditional SEO techniques useless.

The articles that you create are the published to various article directories, blogs and forums. The service is usually free as all these web sites are hungry for fresh quality content. The web site owners usually use such things as google adsense and other forms of generating passive revenue from their web sites. Regularly updated quality content invariably has great appeal to search engines so these blogs and article directories usually rank highly with search engines.

The articles are also made available to other website owners and mailing list owners to distribute across their particular market niches. You will find even the most obscure niches represented within the article directories. Each article is typically written with a relatively narrow focus of 1 or 2 keywords. The keywords really set the subject for the article with the aim of appealing to a relatively small niche market. This helps to ensure that the traffic derived from these articles are very specifically targeted and hence have a far greater value to the web site owner than untargeted traffic.

Article Marketing also has other benefits apart from simple generating organic traffic originating from the various blogs and article directories you submit to. Another very important purpose of article marketing is to generate backlinks to your web site. The importance of gathering backlinks is well recognized by all internet marketers. But the key here really is to get backlinks that originate from so called \”authority sites\”, that is high \”page rank\” sites. This is where directories, forums and blogs come in to there own as they invariably are included amongst the so called \”authority sites\”, so you can quality back links simply by virtue of submitting articles to these sites.

Article marketing is however a labor intensive operation so you need to be prepared for a significant input of time and effort before you start deriving any benefit. The long term benefits however are very real and long lasting. Your articles can still be delivering free traffic years after you have submitted them.

For more information on article marketing and how it can benefit your business, make sure you check the author\’s excellent free report on How to Use Article Marketing, and our Planet Article – Article Directory