Improve Adsense Earnings

Every day, tens of thousands of web sites are earning money through Adsense ads. Google’s Adsense allows you to display ads on your web site and earn money each time someone clicks on one of the ads being displayed. These ads can be text only, image only or both. Website owners can choose which types of ads they would like displayed. Using Adsense on my own sites, I’ve learned quite a bit about which techniques can be used to enhance Adsense earnings.

How much you earn with Google Adsense depends on a variety of things including the types and placements of the ads you show as well as the competitiveness of the ads. In a market or niche where there is little supply but high demand, ads generate more money for both Google and the publishers displaying Google Adsense. Before placing code on your web page, consider the fact that some ad placements generate higher click through rates than others. For example, ads placed above the fold tend to have a higher conversion rate than those towards the bottom of the page.

Upon doing a little research, I was able to find a map of placements that Google recommends. Their recommendation is based on reviewing all Adsense ads and placements throughout their network. What they found is that ads placed on the left, top, and bottom outperformed those located on the right-hand side of the page. Keep in mind however that you need to run your own tests as each website is unique and users perform differently based on the type of site they’re using.

Adsense ads that perform well on one page may not perform as well on a similar page that resides on a different domain. This is largely due to the fact that top performing ads are wrapped around valuable content. Some content, such as product reviews for example, generate higher click through rates than informational content with few products or services available. Ads perform best when needs are established and solutions can be presented.

Another aspect of Adsense related to earning is selecting the proper ad sizes. Different ad sizes in different locations perform in different ways. In fact, sometimes changing an ad format slightly can produce a significantly better result. Many advertisers find that large rectangles in content areas work best, while more traditional banners produce fewer clicks. The best way to generate more revenue is to continually test ad performance using split tests.

Have you thought about changing the color palette of ads? Google allows you to choose your color scheme. Many web masters try to match ads with their existing web site palette. Others create ads that are in contrast to their web page. Both strategies should be tested but blended ads tend to perform better for web sites that provide valuable content and engagement among users. Ads that stick out too much have a tendency to reduce the number of clicks by web site browsers.

Alter the number of ads you’re running on your page. Should you only have one ad or multiple ads? This all depends on the layout of your site, flow of traffic, and ultimately how everything looks together. If you site is too clutter, people will leave. On the other hand, too bare and you may find that users ignore your ads. Continually test the number of ad placements to determine what is idea. I have found that 2 – 3 placements per page works best.

Consider working with the different variations of Adsense factors to improve your revenue from online advertising. Ad size, number of units, placements, and so on can each have a significant impact on your results. Start with the more common sizes like half banners and medium squares and place two to three units per page. Test frequently and measure your results. Refine your placements and style and soon you’ll be making more from your Adsense ads.

Looking for guidance with your online marketing? Check out the Internet marketing forum for answers to your most challenging marketing questions. Get your web site ranked on top with our SEO training and learn SEO programs. Learn more at The Marketing Blog.