How To Set Up A WordPress Blog Properly For SEO Benefits

By David Anttony On November 17, 2009 Under Internet Marketing

WordPress is one of the top Search Engine Optimisation enhanced blogs that you can choose to use. It is a world leader. It is simple and easy to use, looks great and above all is 90% Search Engine Optimization ready out of the box.

This is part of a series of tip articles just about using WordPress for maximizing on Search Engine Optimization.

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or Wordpress.com which provides free blog hosting and has a high PR rank.

If you are doing blogging for Search Engine Optimization reasons compared to obtaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!

Do not even think about using a sub-web such as http://www.blog.myhappysite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your web site but they are confusing from an SEO position. If you want to have the blog content 100% linked with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Sub webs will not gain you the same SEO ranking across all search engines because many search engines treat sub webs as a distinctly different website.

If your blog is presently hosted on blogger.com or wordpress.com then you should consider to move it as soon as manageable if you want to raise your SEO position.

One big thing to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be severely affected after you have added your blog content.

We have had clients who had good ranking have their ranking drop through the floor when we added a large blog. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT SEO optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.

Learn more about the available SEO Singapore and SEO Trainings.