Why The Top Three Listings In The SERPs Is The Best

Internet marketers are using a variety of methods for getting their sites ranked high in the many search engines that exist online today. There are many varied techniques used to promote a blog, website, or landing page, and all marketers want to be listed as the first listing on page one of the Search Engine Results Pages – SERPs.

On the internet today, there are as many internet marketing tools as there are search engines, and believe me, there are hundreds of search engines. Google alone has a search engine for most countries, and sites that rank high in the UK index may not even show up in the US index.

Getting a site to rank well can be a very time consuming and difficult process, but considering what is at stake, the effort can be well worth it. After all, it is generally assumed that if you can get your site listed on the first page of the SERPs, it will pay off for you.

The assumption that being on the first page is winning is a bit misguided and a variety of factors will come into play when accessing the effectiveness of the position of each listing. It is true however, that first page results will be clicked on more than second page results. But it is all about page position.

Just consider the sponsored listings which appear above organic listings. These paid advertisements dilute the organic listings and push high ranking sites down the page. This may or may not be a good thing for the person searching but for marketers, it is a problem.

Even though the paid ad might contain exactly what the searcher is looking for, it won’t be good for the internet marketer trying to get organic traffic from their organic listing. If they are listed number eight on page one of the SERPs, a person will have to scroll down the page to see your listing.

The SERPs also contain sponsored ads down the right side of the page. These ads compete for the click as well and reduce your traffic. It’s not enough to be on the first page, you need to be above the fold in the area that is initially viewable if you are going to maximize your opportunity.

Considering there are thousands of Internet Marketers competing in hundreds of search engines for millions of keywords, getting on the first page of the SERPs is quite an impressive accomplishment in and of itself. However, if you want to win in your niche, you will absolutely need to be in the top three, it is your best chance.

If You Want To Get On The First Page And In One Of The Top Three Positions For Any Search Engine. You Will Need The Best Internet Marketing Tools.